In advertising not to be different is virtually suicidal. – William Bernbach
That’s a little extreme William. But true.
The point of an advertisement is to generate interest in a product, which then leads to a sale. It can be done by using the product, maybe solving a problem, or just listing the benefits of it. Also, it helps to show the product.
When you get down to it, advertising is creative. It’s art
You know the funny about art and paintings isn’t how many words they use, it’s how they get their message across without them. You don’t see a banner under the Mona Lisa saying ‘Her eyes follow you’. You learn that information the second you look at the painting.
Obviously there is a difference between paintings and T.V ads but this is my blog. So just such go along with it, Okay?
Time for the ad of the week!
This ad is outstanding. This is the closest thing I’ve seen to art from a T.V commercial. A truly good ad can sell it’s product without even showing it. Sure, this isn’t specifically selling a car but more a brand. Jeep is flexing its muscles and showing us how important they’ve been to the world. The ad is just a bunch of portraits of people, it goes to show how diverse Jeep’s are. You’ll find one in the movies, in the war, the jungle, the ice caps. All over the world. The tagline is my favorite part.
‘We don’t make Jeep, you do.’
Such a meaningful tagline, it truly sums up 75 years of Jeep. It’s so simple but no one has thought of it. Cars are made by who buys them. Jeep gave us a product and 75 years later its still here.
I only have one question.
Is the Mona Lisa smiling?
-N
themillennialmarketer 