In order to know where you’re doing, you have to know where you’ve been. With newer and newer buildings popping up it’s easy to see how much Atlanta is growing, but where is it headed?
Jamestown Properties is a property management company that has a very impressive portfolio. They have properties like the Ferry Building in California to the Chelsea Market in New York, and now they’ve added Atlanta to that list.
The Ponce City Market was born, located at the cornerstone of 4 Atlanta neighborhoods and the cities pedestrian walking trail known as the Beltline. The building officially opened on August 25, 2014. Now, I know I’m a little behind schedule but this isn’t about showcasing the Market (although it is impressive), it’s about showcasing the history that makes this building so special.
If you’ve ever been to the Ponce City Market you’ll remember the first time you saw it because the building itself is massive, over 2,000,000 million sq ft. It’s also impressive because it hasn’t really changed that much since 1926 when it was known as the Sears, Roebuck Building. Later it was used as Atlanta’s City Hall East but officially closed its doors in 2010.
The history is there.
This was a huge opportunity for Jamestown when they bought the building in 2011. They could have made huge renovations and turned the building into an unrecognizable modern complex. Not only is that not cost efficient, it strips away the meaning of the Ponce City Market. A city market is supposed to bring people together, eat great food and have a couple of drinks. Not only does this building serve that purpose, but it also stays true to what made the building great to begin with. All I’ve talked about is outside too, when you go in you’ll see original floors, elevators, and pieces of the building’s history. The whole building is a celebration of its history. Even their social media uses the history to give the building a sense of wonder. They’ve even posted couples that actually met in the Sears Roebuck Building. #historyonponce
In celebrating the history they’re inviting you to be a part of it, it’s a friendly and open environment. This is what a city market is supposed to feel like. As a sentimental person, I crave the way something makes me feel and how it’s impacted my life, no matter what it is. The Ponce City market is using that feeling but not in a sleazy way, they’re honestly just celebrating the history. Even the newer attractions bring to life the past of the Ponce City Market. Skyline Park recently opened on the roof of the Ponce City Market, it features mini golf and carnival attractions. The new park is influenced by vintage rides at Atlanta’s Ponce de Leon amusement park.
This is a great job done by Jamestown and hardworking businesses in the Ponce City Market. The fact that everyone who works there is so proud of the building makes me proud to walk through the doors. There is an energy in the building that gives you a glimpse into the past and future at the same time.
Keep doing you Ponce City Market, I’ll see you around.
N
themillennialmarketer 