By far one of the most powerful products in the world is a smartphone. No matter what, people will camp outside of stores to get a chance of purchasing one of them. Brand loyalty is a huge part of that but it also sets the standards for other companies to beat. Besides the random phones that catch fire, the market is filled with amazing products.

Samsung right now

Now, Google has recently announced a new line of products coming out and one of them is a new smartphone, Pixel. The phone is being advertised as the best smartphone on the market and is even modeled just like the iPhone. Of course, Google comes out with a great ad for the phone, focusing on what phones do best.

This ad starts off with a kid asking a question, to which the other says ‘Google it’. It then flips through a bunch of images but blocks out the object with a white bar or Google’s ‘search bar’. But slowly the ‘search bar’ turns into a phone shaped box. This is great because it perfectly gets Google’s message across, ‘The power of Google in a phone’. Now, every phone has the capability of Googling things, so what makes this phone different? Pixel is different because it’s the first smartphone built around a search engine. The tagline ‘Life by you’ pops up after the whole screen goes white and it now shows you what you were missing out on with those pictures, courtesy of Pixel. The ad gets its message across in a simplistic way, which is rare in today’s commercial world.

Does it remind you of an Apple ad? Tech companies have some of the best commercials in the fact that they highlight why the product is right for you.

It’s almost necessary today because phones come and go so real-life that you need to give the consumer real life examples of the way the phone could make their lives easier. The methodology of the phone commercials is practicality. Each and every one of them can get the job done but there are reasons behind why people buy certain brands.

As the phones get better, so does the advertising.

Now, if you can excuse me. I have to take this call.

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