David Bowe was an inspiration. He was a legendary songwriter and performer that’s gone too soon. The legend actually brings me to my new weekly segment, “Ad of the week”.
Every Wednesday I’ll post an ad and I’ll go over it in detail. Seeing as I live in Atlanta, I see it’s only fitting that I start with a classic, Coca-Cola.
Coca-Cola has alway been known for their emotional advertising. It’s worked wonders for them because Coke’s goal is to simply “be there”.
Coke’s strategy is be associated with your favorite past memories.
Whenever you grab a Coke you’ll be reliving your first crush, kiss, or 4th of July, 1989. The list goes on and on.
Let’s move on to the ad of the week.
This ad is a part of Coke’s new campaign “Taste The Feeling”. According to Fortune magazine, U.S soda sales dropped for the 10th straight year in 2014. The stat for 2015 hasn’t come out yet but due to the health information we know about soda, it comes as no shock that sales might be down. Everything about this ad is brilliant, though. Their demographic is young adults anywhere from the age of 15-25. Again, they are pulling on our emotions to associate Coke with a reoccurring theme in this video, triumph. The video starts with students taking a test, a nervous, young girl peeks behind a curtain. It then moves on to soccer players falling, a diver falling, mom and daughter fighting. All of these clips switch back and forth to a bottle of Coke. As soon as the Coke bottle opens, everything changes. The diver nails the dive, the soccer player scores, etc. This goes to show that anything good can happen when you open Coke. The ad is truly uplifting and very well done. The video is titled “Under Pressure” and the song David Bowe recorded with Queen is playing in the background.
You may be under pressure, but anything is possible when you have Coke.
-N
themillennialmarketer 