The title really says it all. Gecko Vs. Flo
Flo wins.
In recent memory, I don’t think I’ve seen a single Progressive commercial that I didn’t like. “Flo” has been working out for them.
These ads are really interesting to me because they all have the same pitch, the name your own price tool. It’s actually kinda brilliant. This way Progressive keep the information they give you fresh. The humor is wrapped around the dialogue so perfectly you almost forget it’s an ad for insurance. When I think their ads can’t get any more clever, they throw it back.
These ads are so genius. The way they poke fun of previous commercials but still modernize their pitch is impressive. It makes the commercial fun to watch and also gives a young blogger something to write about.
One factor that I talked about previous is the way that Progressive states the same information but with new jokes. A lot of companies can learn from this technique, (I’m talking to you Geico).
I know I’m being hard on Geico but it’s honestly just a comparison between Flo and the Gecko. Geico has also been doing well with their “It’s what you do” campaign.
I’m not sure when Progressive is coming out with a new commercial but when they do, you can look forward to a blog about it.
-N
themillennialmarketer 