Congratulations to the Denver Broncos! Thanks to the Broncos, Denver is now known for more than just an omelet. Honestly, the game was kind of a bust. 2 offensive touchdowns? Dozens of flags. Snoozefest.
Well, it’s Wednesday. You know what time it is. Ad of the week!
Since it was super bowl Sunday I thought I’d mix it up and go through some of the winners of the Super Bowl commercials. Since we have winners….there must be losers.
Sorry Carolina.
Hyundai- First Date
Winner
This has everything an ad should have. First off, it has a story. This is a classic twist on father, daughter, and her boyfriend’s relationship. It brilliantly shows the new feature of the car but also gives the audience laughs along the way.
NFL- Super Bowl Babies
Loser
Ok NFL we get it, kids are cute, but do you know what’s not cute? The embarrassment these kids are going to have to live with. Hmmm, let’s get together some kids and advertise their parents consummating their teams victory. It seems to try too hard to be funny. With the lyrics cutting in and out between different kids, it makes it too hard to understand. Stick to football NFL.
Where has Seal been?
Buick- The Catch
Winner
There are a lot of weird car commercials. Like, who drives around in a city at night when it’s completely empty? Buick could have gone the ‘professional driver, closed course, do not attempt’ route…but instead they shook things up. They play a commercial with a football joke during a football game. Brilliant. It’s clever and even had a surprise guest, Odell himself. The grandma was a great choice too, really brought the joke home.
Dollar Shave Club- Zeke
Loser
Where did Dollar Shave Club go wrong? They’ve been known for having hilarious ads in the past. If you’ve seen the past couple ads by them this really doesn’t break any ground. This ad doesn’t do it for me. The dialogue is jumpy and isn’t funny. Of course, the creator stopped by to deliver the pitch, which is the best part. If you’re going to spend 5 million for 30 seconds you have to make waves.
TurboTax-Never Sell Out
Winner
This is almost my favorite. Playful humor and celebrity guest. He delivers the pitch in an obvious but funny way. The Super Bowl actually falls into the perfect time for TurboTax. Tax Season. TurboTax as been putting out a lot of brilliant ads recently. Another winner. You know what they say, there are only two guaranteed things in life, Anthony Hopkins and Taxes.
Butterfinger’s- Bolder Than Bold Jump
Loser
What’s bold? Butterfinger’s gamble on this ad or the fact that it failed? This ad has way too many things packed in for just 15 seconds. It’s basically yelling the pitch at you…which is unclear because you want me to believe that a candy bar is bold. Nope
T-Mobile- “Drop The Balls”
Winner
Favorite ad of the Super Bowl. Everyone has been throwing shade at Verizon for their “A Better Network as Explained by colorful balls” commercial. Sprint had a comeback and now it’s T-Mobile’s turn. This ad is hilarious. It gives the info in a playful and topical way. Steve Harvey made an appearance and laughed at himself. Simple and witty.
Honorable Mention
Budweiser- #GiveaDamn
This commercial is more than just a winner. It came at the perfect time of the game. Where everyone is drinking and having a good time but are starting to leave the party. This ad serves as a public service announcement not to drink and drive. Good on you Budweiser.
I’m just going to leave this here.
Budweiser didn’t pay him to say that.
The real winner.
Betty Freaking White
I’m going to go hug my family. I’m going to drink a lot of Budweiser tonight.
-N
themillennialmarketer 