Under Armour is winning 2016 so far.
Now, there is plenty of the pie to go around. In fact, Nike and Under Armour have had really great years, but according to Yahoo Finance Under Armour is gaming up for the future, though. Under Armour’s average five-year earnings growth rate is 32.8% compared to Nike’s 13.9%. Under Armour just recently shacked up with Dwayne (The Rock) Johnson, which was a huge People’s Elbow to Nike. Other than Lebron saying ‘I do’ to Nike, they haven’t had the best year so far (thanks to Sharapova). Under Armour does have something Nike doesn’t, they get the honor of being my ad of the week!
This ad is powerful. Michael Phelps is the most decorated Olympian of all time. In this ad, you see everything that goes into earning that title. Brutal workouts, strict diets, and exhausting schedule. He’s even working out while he sleeps. People say that passion makes an athlete and as a clothing line to athletes, Under Armour brings you that passion. Set to the song ‘Last Goodbye’ this ad is a testimony to every athlete who gives it everything. ‘It’s what you do in the dark, that puts you in the light’ is motivating enough to really drive the tagline home ‘Rule Yourself’. It’s no ‘Just Do it’ but it’s well on its way to building up an already established brand. I wouldn’t be surprised if someone dethrones Phelps after watching this motivating ad. The great thing about this ad is that it isn’t selling a product, it’s selling a lifestyle. An active lifestyle requires clothing, enter Under Armour. The best ads are ones that make you feel something and this ad made sure to hit that. People love using products that they’re emotionally invested in. People use Under Armour because they feel like they can work harder while wearing the brand. Under Armour pushes people to do their best.
This might be Under Armour’s time to Rock Bottom Nike.
Do you smell what the Rock’s cooking?
-N
themillennialmarketer 