The game is set. Panthers vs. Broncos. On February 7th, the two teams will duke it out in California. Super bowl fever has alway really interested me because everyone who doesn’t like football all of a sudden gets interested. It’s like the people who only go to church on Easter and Christmas. Football is more than just a game to some people.
Panthers vs. Broncos. On February 7th, the two teams will duke it out in California. Super bowl fever has always really interested me because everyone who doesn’t like football all of a sudden gets interested. It’s like the people who only go to church on Easter and Christmas. Let’s be honest, though, Football is more than just a game to some people.
Cheesing pretty hard
Keep in mind that the super bowl is also another reason to throw a party, just like you acing a big test or the fact that it’s Saturday. It’s time for a party. Some people like socializing and just sort of pay attention, maybe picking a team based on how cool their jersey’s look. Whatever the case, you have some people who are hardcore football fans and some that aren’t. Do you know what everyone has in common though? Everybody looks forward to the ads. It’s funny too because any other time of the year people complain about ads. The super bowl is known for its ads because businesses pay a lot of money to reach the nearly 114 million people watching the game. They normally consist of funny ads that get people talking about it the next day. Seeing as we live in a digital age, some companies release a teaser of their ad. This brings me to the ad of the week. Colgate.
This ad really hits in a hard place. A lot of companies put a funny or emotional spin on their ad. This stirs up another of emotion, empathy. The ad is simple, which makes it brilliant. Colgate was trying to make it feel like any other morning. A person walks up and turns on the faucet to brush their teeth. While the water is left on people from undeveloped countries fill up on water, clear off fruit, and even a small girl. This doesn’t leave anything up to the imagination because the message of the ad is so real. We take for granted simple things in our lives that others don’t get. The reason I like this ad so much is that Colgate could have created an ad about anything, they could have used a cute dog or a funny twist. Instead, they paid millions to help enlighten people to conserve water. Of course, this is a form of Strategic Philanthropy. Strategic Philanthropy is when a company combines its marketing goals with its desire to increase the well-being of mankind. None the less it’s a great ad with a powerful message.
Now, go brush your teeth.
-N
themillennialmarketer 